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As a graduate designer with a heart for copywriting, I have had the privilege of working in a number of agencies and for a wide variety of clients over the past 20 years, doing conceptual work, designing, writing and consulting. More than half of the time in a leading position as creative director.
from good jobs to a job for the good
In addition to the usual bread and butter jobs here and there, I have realised numerous projects and campaigns, especially in the fields of financial reports & corporate publishing as well as political campaigning. Through that, I have become acquainted with the entire repertoire of advertising and communication.
Born in the city but raised as a country girl, shaped by strong socially oriented role models in the family and already active in animal rights in my youth, my sustainable heart, however, began to squirm more and more frequently in my everyday professional life. And the desire to combine my personal commitment with my creative energy and know-how at work grew.
doing it better
This led me to “Polycore. Agency for a Better World” in 2018 and to the experience of how good it feels to do good things for good people – for a living. When “Corona” forced our start-up to close its doors, it was therefore clear to me that I wanted to continue on this path and started my own business at the beginning of 2021.
As a Creative Director & Consultant with a focus on Sustainable Branding, Campaigning and Corporate Communications, I can use my experience to accompany the social organisations, the young and the big companies on their way to contribute to a “better world”.
Let's do this :-)
Photo on the homepage by the wonderful Julia Schwendner: thisisjulia.de